the nation’s first and largest fresh-tossed salad franchise concept, is
proud to announce its first multi-unit agreements in 2011 with two new
franchisees, opening a combined four locations, in Fairfax and Loudoun
Counties and Virginia Beach, VA. The first location for
both territories is slated to open in early 2012.
New franchisee for Fairfax and Loudoun Counties, Mike Lord, spent
25 years in engineering before deciding it was time to go into business
for himself. Lord, of Sterling, VA, recalled visiting a
Saladworks in New Jersey years before.
“I remember thinking, ‘this is great! Why don’t they
have this concept in Northern Virginia where I live?’” Lord said. “When
I was finally ready to make a career change, I looked into franchising
and did a lot of due diligence on several concepts. I
quickly found myself gravitating toward Saladworks. I knew
I could be successful because I truly believe in the product and the
Abdul “Abby” Attal, franchisee for Virginia Beach, VA, enters
franchising for the first time with Saladworks. A
self-described “health nut,” Attal found Saladworks a perfect match for
both his personal and professional lifestyle.
“I am a healthy eater, a big salad fan. Once I found
Saladworks, I knew I wanted to open one,” said Attal. “I’m
really excited to be part of the franchise’s expansion, particularly in
These agreements support Saladworks’ expansion in Virginia, with
deals already signed for Richmond, VA. Founded in Southern
New Jersey, Saladworks’ presence in New Jersey and Pennsylvania is
strong, and the franchise is expanding
its core market footprint with this VA deal and multi-unit deals in CA,
TX, NC, and MD.
Saladworks is coming off of a highly successful 2010, having
awarded 48 new franchise locations
to new and existing franchises last year. The franchise
plans on a similar increase for more expansion, and thus more brand
recognition, in 2011.
“I founded Saladworks in Southern New Jersey 25 years ago with
just one store. Now we are experiencing explosive national
growth in new markets across the country,” said Founder/CEO, John
Scardapane. “The fast-paced, hard working, health conscious
consumer base in Virginia makes for a wonderful growth opportunity of a
new core market.”
Saladworks, the nation’s first and largest fresh-tossed salad
franchise concept operates over 100 franchise locations in 11 states. In
addition to its existing stores, the chain currently has over 60 units
in development across the country. Saladworks locations offer a
"fanatic’ly fresh" menu of flavorful salads with signature dressings,
proprietary soups, Fusion and panini sandwiches. With the addition of
the True Nutrition menu, Saladworks’ varieties of signature salads all
average less than 300 calories. Saladworks was voted the nation’s number
one salad franchise by Entrepreneur Magazine for 2009, 2010, and 2011.
For more information on franchising or True
Nutrition, please visit www.saladworks.com.