Market Monitor

Saladworks Existing Franchisees Continue Expansion
Franchisees Credit Belief in System and Business Model for Continued Growth

Saladworks, the nation’s first and largest fresh-tossed salad franchise concept, announces two new agreements with existing franchisees to further develop the Pennsylvania and New Jersey markets. The two sets of franchisees are former Saladworks customers turned business owners, planning to open their newest locations in 2011.

Franchisees Rami Barakat and James Roeder plan to develop a new store in Jenkintown, PA. The pair already own and operate successful stores in Montgomeryville and Lansdale, PA, and expansion has always been a part of their business goals.

“We were interested in franchising because we wanted a support network – and we have that in Saladworks,” Barakat said. “We wanted to be multi-unit owners from the time we opened our first store, so we’re happy to be adding a third location in proximity to our existing stores.”

Husband and wife, Victor and Cheri Cecchin, are looking to open their second location in Washington Township, NJ, a great addition to their already successful location in Clementon, NJ.

With confidence in the Saladworks concept, the Cecchins knew they wanted to expand as well. “Once everything was up and running in our Clementon location, we were ready to start working on the next store,” Cheri Cecchin said.

“The large majority of Saladworks franchisees starts their business with one unit and quickly become multi-unit operators. This is a real validation of the success of our brand and how closely the whole system works together,” said Saladworks Founder/CEO, John Scardapane. “Saladworks’ success is directly related to the success of our franchisees, and we’re thrilled to watch them grow.”

ABOUT SALADWORKS

Saladworks, the nation’s first and largest fresh-tossed salad franchise concept, operates over 100 franchise locations in 11 states. In addition to its existing stores, the chain currently has over 60 units in development across the country. Saladworks locations offer a “fanatic’ly fresh” menu of flavorful salads with signature dressings, proprietary soups and Fusion sandwiches. Saladworks’ True Nutrition guide to healthy eating introduces signature salads averaged less than 300 calories and new “Powerhouse Food” ingredients. Saladworks was voted the nation’s number one salad franchise by Entrepreneur Magazine for 2009 and 2010. For more information on franchising or True Nutrition, please visit www.saladworks.com.

Contacts:

Saladworks
Erin Salvatore
Public Relations
610-825-3080
esalvatore@saladworks.com
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