Amazon App Customers Get First Look at Exclusive VALERIAN Content Weeks Before the Highly-Anticipated Movie Release

(NASDAQ:AMZN) – Amazon, EuropaCorp and STXfilms are teaming up to premier never before seen movie clips and content from VALERIAN AND THE CITY OF A THOUSAND PLANETS, this summer’s most groundbreaking and original sci-fi adventure, exclusively on the Amazon App. Starting today, customers have access to actual film clips simply by using the camera search feature. To reveal the exclusive content, customers open their Amazon App, tap the camera icon and then point it at the large printed code at the bottom of most Amazon boxes shipped across the US. Pointing the camera at VALERIAN artwork, like the movie poster or IMDb movie page will also work. Finally, starting tomorrow, Amazon App iPhone customers can access the exclusive content by tapping the “i” button an any character within the Amazon Stickers feature of camera search. VALERIAN will be released by STXfilms on behalf of EuropaCorp on July 21st and exclusive content will continue be added to the Amazon App through July 23rd.

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Unlock exclusive VALERIAN content by pointing the camera search feature within the Amazon App at most Amazon boxes. (Photo: Business Wire)

“Camera search within the Amazon App allows customers to point their camera at nearly anything and receive product recommendations from Amazon, so what better way to unlock exclusive content from the most futuristic film of the summer,” said Gautam Bhargava, VP Amazon Visual Search. “In fact, we were so excited about revealing this special content within our app we wanted to give customers not one, but two ways to view never before seen clips. We also created special edition VALERIAN stickers to celebrate the movie release, which if clicked upon will also grant customers access to the highly anticipated scenes.”

“We’re excited to partner with Amazon on a transformative new way for fans to engage with VALERIAN content. By activating visual search to bring people an exclusive experience at such a large scale, VALERIAN and Amazon are taking mobile discovery to the next level,” said Amy Elkins, EVP of Media and Marketing Innovation at STXfilms.

Unlock Exclusive Content Using Camera Search

Amazon has long been the leader in mobile visual search, starting with the launch of camera search in the Amazon App in 2009. That first pioneering solution helped customers search for reviews, availability and pricing for products such as books, CDs and DVDs by pointing their phone’s camera at the product. Since then, the solution has matured to offer many new features. Using modern artificial intelligence techniques in deep learning and machine vision, camera search now recognizes common everyday objects such as shoes, jeans, sunglasses and more including hundreds of millions of products within over 3000 categories. To explore exclusive VALERIAN content, customers simply open their Amazon App, tap the camera icon and then point it at the large printed code at the bottom of most Amazon boxes or at VALERIAN artwork like the movie poster or IMDb movie page at www.imdb.com/valerian.

Unlock Exclusive Content by Using Special Edition VALERIAN Amazon Stickers

Amazon Stickers launched last month and is an entertaining augmented reality feature designed to provide Amazon App customers a delightful experience for virtual shopping and visualizing products in their own home. Looking for gift inspiration? Want to see if that couch matches your living room? Need a second opinion on that yellow hat you like? Amazon Stickers provides a fun way to find, view, and share products on Amazon with friends and family. The special edition VALERIAN Stickers include characters like Sergeant Laureline, K-Tron, DA, Doghan Daguis, and Major Valerian and unlock special content when customers tap on the “i” above them. Starting tomorrow, you can find these VALERIAN Stickers and more by tapping on Amazon Stickers within the Camera Search function on the iOS Amazon App. Make sure you have the latest version of the app for access.

About VALERIAN AND THE CITY OF A THOUSAND PLANETS

VALERIAN AND THE CITY OF A THOUSAND PLANETS is the visually spectacular new adventure film from Luc Besson, the legendary director of The Professional, The Fifth Element and Lucy, based on the ground-breaking comic book series which inspired a generation of artists, writers and filmmakers.

In the 28th century, Valerian (Dane DeHaan) and Laureline (Cara Delevingne) are a team of special operatives charged with maintaining order throughout the human territories. Under assignment from the Minister of Defense, the two embark on a mission to the astonishing city of Alpha—an ever-expanding metropolis where species from all over the universe have converged over centuries to share knowledge, intelligence and cultures with each other. There is a mystery at the center of Alpha, a dark force which threatens the peaceful existence of the City of a Thousand Planets, and Valerian and Laureline must race to identify the marauding menace and safeguard not just Alpha, but the future of the universe.

About STXfilms

STXfilms is a division of STX Entertainment, a global next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises.

The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG. Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market.

For more information, please visit https://stxentertainment.com/

About EuropaCorp

EuropaCorp is one of Europe’s leading film studios. Founded in 1999, EuropaCorp has operations spanning production, theatrical distribution, video and VOD, and television sales. EuropaCorp also has international rights, partnerships and licensing, production and soundtrack publishing activities. The Group has also been producing TV series since 2010. EuropaCorp’s integrated business model allows it to benefit from diversified sources of revenue. With a line-up boasting various types of films and a very strong foothold in international markets, the Group has produced France’s biggest international hits in recent years. EuropaCorp was founded by French filmmaker, screenwriter and producer Luc Besson. The Group owns a catalogue of 500 movies.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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