Starbucks courts millennials with $10 coffee at new Reserve bars
December 06, 2016 at 21:28 PM EST
LOS ANGELES/NEW YORK, Dec 6 (Reuters) - Starbucks Corp co-founder Howard Schultz's plan to build a new prestige brand is a bet that moving upscale can raise the profile of the world's largest coffee brand with millennials like Megan Sauers.
