Charles & Colvard Forever One Moissanite Launches on Gemvara

Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and leading worldwide source of moissanite, today announced their partnership with Gemvara, a leading online retailer of customizable fine jewelry. Gemvara, a Richline Group company, will showcase Charles & Colvard Forever One™ on its unique, world-class e-commerce platform. Forever One moissanite is a colorless gem in the coveted D-E-F range that is known for its unsurpassed fire and brilliance.

“Launching conflict-free moissanite from Charles & Colvard continues our mission of providing customers with the selection and choice they need to customize their perfect piece of jewelry. We offer customers 30 gemstones and 9 metals to select from for almost all of our thousands of designs, and we’re excited to have moissanite as our newest option. The stone offers more brilliance than a diamond at a lower price point and with clear conflict-free status,” said Matt Nichols, Gemvara’s CEO.

“We’re thrilled to be distributing our Forever One moissanite through Gemvara. This is part of our omni-channel strategy; being everywhere the modern consumer is shopping. Gemvara is an ideal partner for Charles & Colvard given their appeal to the bridal and millennial-oriented customer,” said Suzanne Miglucci, president and CEO of Charles & Colvard. “We’re pleased to be an integral part of Gemvara’s innovative, next generation, personalized jewelry shopping experience.”

The consumer landscape is continuously changing. Charles & Colvard believes that Millennials and Gen Xers have the buying power and are driving revolution in the jewelry sector. Gemvara continues to be a leader in this industry shift with the addition of Charles & Colvard Forever One moissanite, which eliminates the artificial distinctions between value and beauty and offers socially responsible fine jewelry to the consumer who is thinking beyond traditional choices such as diamonds.

Each Charles & Colvard Created Moissanite® gemstone comes with a Certificate of Authenticity and a Limited Lifetime Warranty from Charles & Colvard. Laser inscriptions are engraved on Forever One gemstones, attesting that each gemstone meets the highest standards of Charles & Colvard’s quality specifications.

For more information on Charles & Colvard Created Moissanite, please visit www.charlesandcolvard.com.

About Charles & Colvard, Ltd.

Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the world’s only source of Forever Classic™, Forever Brilliant®, and Forever One™ moissanite gemstones, which surpass the fire and brilliance of diamonds. Moissanite is unique, available in three color grades (colorless, near-colorless, and faint color), and created from silicon carbide (SiC) crystals for fine jewelry. Charles & Colvard Created Moissanite® is sold with a Certificate of Authenticity and Limited Lifetime Warranty to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned operating subsidiary, Moissanite.com, LLC. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.

About Gemvara

Gemvara is the revolutionary leader of fine jewelry shopping online. Every piece of heirloom-quality jewelry is skillfully handcrafted to order. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, plus a shopping experience that is creative and fun. Gemvara is headquartered in Boston, MA and was acquired by the Richline Group in April of 2016.

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