Charles & Colvard to Debut New Asscher Cut and Expanded Collection of Forever One Moissanite at JCK Las Vegas, June 3-6

Charles & Colvard, Ltd. (NASDAQ:CTHR), the original and leading worldwide source of moissanite, today announced the debut of its expanded collection of Forever One™ moissanite at JCK Las Vegas, taking place June 3-6, 2016 at the Mandalay Bay Resort and Casino. In addition to the current collection, the company will showcase the new Forever One Asscher cut moissanite gemstone along with a broader assortment of size offerings in existing Forever One round and cushion cuts. Charles & Colvard will now offer five shapes in Forever One moissanite: Asscher, cushion, oval, round and square brilliant.

JCK Las Vegas is the leading jewelry event in North America, showcasing the latest awe-inspiring designers and sought-after trends. Charles & Colvard will exhibit in the bridal section (Bayside Level 1), booth B57004. For the first time, the company will sell gemstone kits at its booth, which will be available in three configurations. These kits will offer independent jewelers an economical way to present moissanite gemstones to their customers as a brilliant option for engagement rings and other fine jewelry.

Suzanne Miglucci, President and CEO of Charles & Colvard, said, “I believe the new shape and sizes of Forever One will be met with enthusiasm since demand for this colorless moissanite continues to grow. I am confident our customers are going to be happy with the new options we are presenting at JCK. These popular cuts and sizes will fill the void in the market for brilliant gemstones that offer today’s consumer affordable luxury.”

The new Asscher cut will be available in two size options exclusively in Charles & Colvard’s premier line of Forever One, which is the company's first line of moissanite with a D-E-F color range. Moissanite offers 2.4 times the fire of diamond and more brilliance than any gem on earth. This conflict-free, socially conscious created gemstone has seen a surge in popularity as the consumer’s desire for value and ethical standards rise.

Each Charles & Colvard Created Moissanite gemstone comes with a Certificate of Authenticity and a Limited Lifetime Warranty from Charles & Colvard. Laser inscriptions are engraved on Forever One and Forever Brilliant® gemstones attesting that each gemstone meets the highest standards of Charles & Colvard’s quality specifications. As natural moissanite’s origins come from meteorites, found only in minute quantities on earth, Charles & Colvard Created Moissanite manufacturing process mimics nature, as each crystal is grown slowly, subjecting it to tremendous heat and pressure for days until a precious crystal of moissanite takes shape (as such, moissanite can withstand temperatures that would dissolve a diamond). Each stone is cut and polished by master craftsmen, then only the stones with the best clarity are chosen to become one of the Charles & Colvard Forever Family.

Loose stones featuring the new Asscher cut, as well as existing shapes, will be available to distributors and jewelers through Charles & Colvard’s wholesale division, as well as to customers through Charles & Colvard’s ecommerce site www.moissanite.com. New jewelry designs featuring the Asscher cut will be available in the coming months.

For more information on Charles & Colvard Created Moissanite, please visit www.charlesandcolvard.com.

About Charles & Colvard, Ltd.

Charles & Colvard, Ltd., based in Morrisville, NC, is the world’s only source of Forever Classic, Forever Brilliant, and Forever One moissanite gemstones, which surpasses the fire and brilliance of diamonds. Moissanite is a unique gemstone, available in three color grades (colorless, near-colorless, and faint color), and created from silicon carbide (SiC) crystals for fine jewelry. Charles & Colvard Created Moissanite is sold with a Certificate of Authenticity and Warranties for gemstones and jewelry to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned and operated subsidiary Moissanite.com, LLC. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.

Forward-Looking Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements expressing expectations regarding our future and projections relating to products, sales, revenues, and earnings are typical of such statements and are made under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, representations, and contentions and are not historical facts and typically are identified by use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar words, although some forward-looking statements are expressed differently. All forward-looking statements are subject to the risks and uncertainties inherent in predicting the future. You should be aware that although the forward-looking statements included herein represent management’s current judgment and expectations, our actual results may differ materially from those projected, stated, or implied in these forward-looking statements as a result of many factors including, but not limited to, our dependence on consumer acceptance and growth of sales of our products resulting from our strategic initiatives; dependence on a limited number of customers; the impact of the execution of our business plans on our liquidity; our ability to fulfill orders on a timely basis; the financial condition of our major customers and their willingness and ability to market our products; dependence on Cree, Inc. as the sole supplier of the raw material; intense competition in the worldwide jewelry industry; our ability to successfully manage the transition of our President and Chief Executive Officer and other organizational change; our ability to meet the continued listing requirements of The Nasdaq Stock Market LLC; our current wholesale customers’ potential perception of us as a competitor in the finished jewelry business; quality control challenges from time to time that can result in lost revenue and harm to our brands and reputation; general economic and market conditions, including the current economic environment; risks of conducting business in foreign countries; the pricing of precious metals, which is beyond our control; the potential impact of seasonality on our business; our ability to protect our intellectual property; the risk of a failure of our information technology infrastructure to protect confidential information and prevent security breaches; our ability to maintain and utilize e-commerce platforms for our sales strategy; the failure to evaluate and integrate strategic opportunities; possible adverse effects of governmental regulation and oversight; and the impact of anti-takeover provisions included in our charter documents, in addition to the other risks and uncertainties described in our filings with the Securities and Exchange Commission, or the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2015 and subsequent reports filed with the SEC. Forward-looking statements speak only as of the date they are made. We undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur except as required by the federal securities laws, and you are urged to review and consider disclosures that we make in the reports that we file with the SEC that discuss other factors relevant to our business.

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