Style Coalition Announces Nominees for the 6th Annual Fashion 2.0 Awards

By: PRLog
Winners will be announced at black-tie award ceremony on March 31, 2015 in NYC
PRLog - March 4, 2015 - NEW YORK -- Style Coalition announced the nominees for the 6th Annual Fashion 2.0 Awards today on Fashion20Awards.com. This first industry-recognized event honoring the best digital campaigns and platforms, celebrates the importance of social media and technology innovation. Nominees, selected by an online community of industry influencers and fashion fans, are posted on the awards website. Starting today through March 20th, 2015 the public can cast their votes. This year three brands lead the pack with the most nominations – Kate Spade, Marc Jacobs and Michael Kors, followed by DKNY and Rebecca Minkoff. The founders of BaubleBar are to be honored with the special annual Visionary Award.

The winners will be announced at the Fashion 2.0 Awards ceremony and reception, held at the Merkin Concert Hall at Kaufman Center, New York City and live-streamed online on March 31st, 2015. Celebrity Stylist and On-Air Personality Robert Verdi will return to emcee the festivities, with the awards presented by Style Coalition influencers and industry notables. The legendary designer Sam Edelman is to deliver this year’s keynote. Limited number of tickets is available to the public at Fashion20Awards.com.

The 2015 nominees are:

1. BEST TWITTER

@Dior
@DKNY
@DVF
@MarcJacobsIntl
@VictoriasSecret

2. BEST FACEBOOK
Burberry
Coach
Converse
H&M
Michael Kors

3. BEST INSTAGRAM
Chanel
Christian Louboutin
GAP
Marc Jacobs
Opening Ceremony

4. BEST PINTEREST
Free People
J.Crew
Kate Spade
Nordstrom
Michael Kors

5. BEST E-COMMERCE EXPERIENCE
ASOS
Farfetch
Free People
Nasty Gal
Net-A-Porter

6. BEST INTERACTIVE RETAIL
Bloomingdales Holiday
Burberry X Printemps
Calvin Klein X Macy's
NIKE Fuelstation
Rebecca Minkoff

7. BEST ONLINE CAMPAIGN
Aerie - "Real"
DKNY - "CaraD4DKNY"
French Connection - "#CantHelpMySelfie"
Marc Jacobs - "Cast Me Marc"
Tiffany & Co. - "Will You"

8. BEST DIGITAL PHILANTHROPY
Dressember
Kate Spade "On Purpose"
Kenneth Cole "Look Good, For Good"
Michael Kors "WatchHungerStop"
Ralph Lauren "Pink Pony Fund"

9. BEST ONLINE VIDEO
Chanel - Gabrielle Chanel "Inside Chanel"
Kate Spade - "Waiting Game"
Nicole Miller - "A/W 14"
Rag & Bone - "Men's Fall/Winter 2015 Film feat. Baryshnikov and Lil Buck"
UnderArmour - "I Will What I Want"

10. BEST WEARABLE TECH
Intel X Opening Ceremony
Motorola Moto 360
Rebecca Minkoff x Case-Mate
Ringly
Tory Burch for Fitbit

11. BEST STARTUP
Cosmic Cart
Le Tote
Spring
True & Co
Twice

12. TOP INNOVATOR
DKNY
Kate Spade
Marc Jacobs
Michael Kors
Rebecca Minkoff

“We are excited to celebrate fashion innovation for the sixth year now, and mark the digital achievements by these world class brands in a ceremony that brings together some of the best minds of this industry. Last year’s event received tremendous international buzz, which shows the growing importance of digital technologies for fashion brands,” said Yuli Ziv, CEO and Founder of Style Coalition and the creator of Fashion 2.0 Awards. “This year we are introducing two new award categories – Interactive Retail and Digital Philanthropy - recognizing the rapid changes in the space.”

About Style Coalition

Style Coalition is an influencer marketing platform helping brands tell stories by engaging its network of creative power influencers. Style Coalition has managed and produced a multitude of influencer-driven campaigns ranging from branded content to experiential marketing and rich media advertising and has established itself as one of the pioneers in this newly created market. Its proprietary first-to-market technology solution – Influencer Exchange – provides brands with advanced tools to search influencers, book campaigns and analyze ROI. Founded in 2008, today Style Coalition network reaches more than 120MM followers across top blogs and social media platforms in fashion, beauty, luxury, home design, food, art, travel and men’s lifestyle.

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