Merkle Launches Proprietary Global Database: DataSource for Business

Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, recently launched DataSource for BusinessSM, a proprietary, multi-national database that enables marketers to make intelligent and profitable marketing and prospecting decisions.

Using Merkle’s proprietary data sourcing architecture, DataSource for Business provides information on companies such as firmagraphic, financial and contact information on tens of millions of business professionals and businesses around the world. The database is specially designed for small and medium-sized businesses and has corporate linkage capabilities to connect information across a corporate family.

Merkle uses a multi-source approach, aggregating business information from leading data suppliers in each country, making DataSource for Business the most comprehensive business database in the world. “We’ve leveraged our long-standing, industry-leading expertise and capabilities in B2C data sourcing in order to create the most robust B2B marketing platform available,” said Marc Fanelli, vice president and general manager, Global Data Solutions. “Our data-agnostic sourcing approach ensures our clients obtain access to a highly scaled source of sites and contacts that have been aggregated from best-in-class data within each country. Thus data coverage, data element fill rates, data accuracy and ultimately data performance will create a strategic advantage for companies that seek efficiencies with how they source the best information to drive actionable insights.”

About Merkle

Merkle is a data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,600 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Bend, OR; Boston; Charlottesville, VA; Chicago; Denver; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Contacts:

Company Contact
Burson-Marsteller
Peter Mertens, 312-596-3515
Peter.Mertens@BM.com

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