Award recognizes top auto dealers from U.S. and Canada that demonstrate excellent customer service as expressed by consumer reviews written on DealerRater
PRLog - Jan. 31, 2015 - FENTON, Mich. -- Lasco Ford has been awarded a 2015 DealerRater Dealer of the Year award, which recognizes auto dealerships across the U.S. and Canada that deliver outstanding customer service, based on consumer reviews written on DealerRater.com.
“Consumers have identified the best dealers to do business with, and Lasco Ford has emerged as the leader among Ford dealers across the United States,” said DealerRater CEO Gary Tucker. “The quality and number of reviews for Lasco Ford speak volumes of the top-notch experiences provided to customers.”
The Dealer of the Year awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated Lasco Ford on its customer service, quality of work, friendliness, pricing and overall experience.
Lasco Ford has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2014 calendar year.
"The entire team at Lasco Ford has put customer service as a top priority and their hard work is paying off," said Lasco Ford Vice President Jay Lasco
“Having a strong online reputation matters, making the significance of our Dealer of the Year awards crucial to dealers looking to thrive in today’s business environment,” added Tucker.
DealerRater attracts more than 10 million consumers every year who read more than 1.6 million dealer reviews.
About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1.6 million consumer reviews and a million-plus cars listed for sale. DealerRater attracts more than 10 million consumers every year to the site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals – all for free.
DealerRater offers qualified car dealers a Certified Dealer Program as a reputation-building management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Its national network of more than 5,200 dealers are members of the award-winning DealerRater Certified Dealer Program. DealerRater is proud to have earned the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and another “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards.For more information, visit www.DealerRater.com or call 800-266-9455.
Lasco Ford is one of Michigan's largest dealerships and has held the title of the largest certified pre-owned dealer in the nation. The dealership was founded in 1982 by Phil Lasco and is now operated by his sons Matt Lasco and Jay Lasco. Lasco Ford has just completed its first phase of remodeling with an all new state of the art service department and is now starting on their sales area remodel. "Our goal is to continue the best customer service in the market," said Jay Lasco. You can find out additional information about Lasco Ford by visiting their website at www.LascoFord.com.
Press Contact:
Jay Lasco
Lasco Ford
jlasco@lascoford.com
810.629.2255
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Lasco Ford Wins 2015 DealerRater Ford Dealer of the Year Award
January 31, 2015 at 13:27 PM EST
