Coastal cottage holidays in Britain

By: PRLog
PRLog - Oct. 20, 2014 - Country Cottages Online has found that the majority of the people who take self-catering holidays in the UK want to stay on the coast.

Britain as an island nation has an incredible coastline that contains amazing beaches, quaint fishing harbours and outstanding scenery through its undulations around the shores of England, Scotland and Wales.  It is the largest island in Europe and it is its character, fauna and flora that attracts tourists from all around the world.

Various factors influence holiday decisions.  The decision making process is valuable to holiday companies everywhere and not exclusively Country Cottages Online.  They want to know what makes people choose certain seaside holidays over others and these are their findings:

1.       Cost of a seaside break

Cost is largely the final factor in making a choice for a certain holiday.  Holidaymakers have a wish list which contains type of accommodation, places to visit, activities they would like to arrange. Into this mix is thrown the cost of travel, travel insurance and any immunisations.  The days of easy credit are over in Britain and holidaymakers are been forced to opt for affordable holidays. There is little point in yearning for coastal holidays in luxurious cottages if the rental is beyond available budgets. People are being much more sensible and comparing prices. Fortunately, renting coastal self-catering cottages is a cost effective popular choice.

2.       Desirability

Desirability of holidays is associated with image and status. Every single holidaymaker aspires to the best standard of holiday accommodation possible. Why not choose 5 star all the time? The answer comes back to cost and affordability. People choose what they can realistically afford. It may not be what they aspire to but have to be responsible. Luxury for the mass market is the stuff of dreams. There is no cost attached to dreams and it is free to gaze upon luxury self-catering accommodation and hope to be able to afford a holiday in such beautiful surroundings at a later time in life.

3.       Holiday Peer pressure

Holidaymakers quote peer pressure as one of the reasons why they consider a certain brand or venue. Mention a well known holiday brand in Britain and most people can assess its status as a working class, middle class or superior class of holiday. Renting a holiday cottage directly from an independent owner leaves one’s peers mystified and unable to assess its ranking and therefore unable to impress based on a holiday booking.   However, there are always those who love to brag about a holiday cottage with a swimming pool or a seaside cottage with its own hot tub and sea views. It does beg the question why people want to share this kind of detailed information with their peers.

4.       Knowledge

Knowledge is the most varied factor that depends on the type of people renting a coastal holiday cottage. Some people visit a certain location because they know that location well and have come to love it. They are aware of its assets, best beaches, good restaurants and reliable weather patterns.  Certain locations in Britain have built up a good reputation for delivering good seaside breaks. The Isle of Wight is one such place in southern England. A small island, the Isle of Wight features a host of cottages, sandy beaches and coastal walks, plus has built up a reputation as a welcoming, friendly, high quality and good value island break that keeps holidaymakers returning because they are confident  that they will have a very good seaside holiday experience based on their personal knowledge gained from earlier visits.

Feedback and reviews also contribute to the knowledge base that tourists use to make a decision about a seaside cottage holiday. The knowledge may be second-hand but if enough reviews point to a good experience, it will encourage people to make bookings based on that acquired knowledge.

Local knowledge and interests in geology, wild flowers or wild animals motivate holidaymakers to holiday in specific parts of Britain; the Lizard in Cornwall is of special scientific interest to botanists and geologists, the remote parts of Scotland for spotting dolphins, whales, seals and birds.

Activities contribute to holiday bookings based on knowledge. People seeking holidays with sea views may opt to book self-catering breaks in coastal Wales because they are aware that that they can walk the lengthy coastal path that stretches the full length of Cardigan Bay.

5.       Family reasons

Family and friends with homes on or near the coast often find that they have regular guests during the summer. Families are able to combine a seaside stay with a family visit at minimal costs.  Certain coastal towns and cities in Britain are famous of the number of retirees living there. Pensioners have deliberately moved to live by the sea in Eastbourne, Brighton or Southend-on-Sea for fresh air and coastal views. They may not have envisaged at the time of moving that their offspring would come and stay with them so regularly simply because of their proximity to the coast.   Relatives visiting elderly parents who live in small apartments often have to rent somewhere nearby so that they can visit easily and they do not object because of the added bonus of the seaside.

Country Cottages Online are sometimes asked to comment on the suitability of potential holiday homes for letting purposes and the results of this survey confirm that seaside cottages are a popular holiday choice and a very good investment.

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