PRLog - Sep. 9, 2014 - Melbourne criminal law firm Lewenberg & Lewenberg are celebrating great results from the efforts of online marketing specialists ReachLocal Australia.
Lewenberg & Lewenberg Solicitors is a prominent name in the legal industry, with offices in both Melbourne city and South Yarra. The law firm has been providing legal solutions to both individuals and businesses for some 40 years, and can now boast some impressive business results of their own, after working with ReachLocal Australia since June 2013.
Following the traditional business model that a legal profession requires, Lewenberg & Lewenberg have previously advertised in print media such as the Yellow Pages and local newspapers. Before working with ReachLocal, the law firm had never made a significant investment in an online campaign.
Although initially hesitant to branch out into online marketing, Lewenberg & Lewenberg Senior Associate Robert McKay said that his experience with ReachLocal has been overwhelmingly positive:
“We were obviously a bit sceptical at first, given that this is a new frontier for us. But they were able to distinguish themselves from other competing businesses, and it has been a positive experience since.”
Indeed, in just the first nine months of their campaign, ReachLocal Australia have helped Lewenberg & Lewenberg achieve 20,000 online impressions, 500 new website visits and 40 new calls to the business, while at the same time keeping click to call and click through rates consistently higher than average.
For firms in the criminal law sector, there is no guarantee of making a profit on each case, and customers do not always progress with their matters to court. This makes a steady stream of incoming inquiries imperative to Lewenberg & Lewenberg’s success as a business.
“One key benefit from using ReachLocal has been the increase in new business and revenue. The ability to target our audience and receive information about what potential clients are looking for allows us to determine which services we want to be the focus of our online campaign,” McKay said.
The reporting metrics provided by the ReachLocal online platform and mobile app have been integral to demonstrating return on investment for Lewenberg & Lewenberg. ReachLocal’s technology demonstrates exactly how many new inquiries, customers and how much revenue is being generated on a monthly basis, and how the online campaign is contributing to this.
“It is important to make sure you get relevant exposure and results for your investment,” McKay added, “And with the assistance of a nationally-recognised and qualified team, this can be achieved.”
About ReachLocal Australia:
ReachLocal Australia was launched in 2007 as part of the global ReachLocal (NASDAQ: RLOC) organisation. ReachLocal’s mission is to help local businesses all over the world reach more local customers online. ReachLocal Australia is headquartered in Sydney, with offices in Brisbane, Gold Coast, Newcastle, Canberra, Melbourne, Adelaide and Perth.
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Australian law firm passes judgment on internet marketing campaign
September 09, 2014 at 02:24 AM EDT
