Research and Markets: US Packaged Sweet Baked Snacks and Dessert Trends Report

Research and Markets (http://www.researchandmarkets.com/research/sq3gfq/packaged_sweet) has announced the addition of the "Packaged Sweet Baked Snacks and Dessert" report to their offering.

The total retail sales of the packaged sweet baked snacks and desserts market was estimated at $12.7 billion in 2012.

The market is mature with growth challenged by health and diet concerns, changing snacking choices and an increasing desire for fresh rather than packaged foods. However Americans love their sweet snacks and desserts and that has propelled dollar sales forward by a CAGR of 2.5% since 2008. Growth has been steady although slow throughout the period.

Scope of Market

Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends presents a detailed analysis of the U.S. consumer market for packaged sweet baked snacks and desserts sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen cookies, cakes, pies, bakery snacks, and cheesecakes.

The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008-2012 and projections for 2012-2017. All retail channels that sell consumer packaged sweet baked snacks and desserts are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Not included are sales through independent bakeries or sales of fresh products from in-store bakeries of retailers. Packaged products sold in the in-store bakery section and covered by IRI are included.

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2 The Market

Chapter 3 The Marketers

Chapter 4 Product, Retailing, and Marketing Trends

Chapter 5 The Consumer

For more information visit http://www.researchandmarkets.com/research/sq3gfq/packaged_sweet