Highlights from Priceline's Q4 Earnings Conference Call
February 20, 2014 at 18:30 PM EST
Below are some highlights from Priceline's (NASDAQ: PCLN ) fourth-quarter earnings conference call: Effective offline advertising campaign experiment. Will look continue offline advertising in the future. $220-240 million in offline advertising expected in ‘14.For first time in 2013 Booking.com largest U.S. reservation destination. Booking.com had 1 billion in mobile sales in ‘12,