Market Monitor

July 19, 2010 at 09:00 AM EDT
Several Top 100 comScore Publishers Continue To Fuel adap.tv's Growth

SAN MATEO, Calif., July 19 /PRNewswire/ -- Adap.tv, creators of the industry's first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, today announced several new partnerships with leading online video publishers that continue to drive the rapid expansion of adap.tv. The latest companies to adopt adap.tv's online video technologies in Q2 2010 include Blastro, Clipsyndicate, Dailymotion, Mindjolt, Nabbr, Redlasso and Videojug.

Delivering the innovative tools that help publishers easily monetize online video has enabled adap.tv to continue to add to its premium roster of comScore's top 100 properties. Adap.tv's onesource (ato) platform enables publishers to maximize their online video inventory with agile video ad-trafficking, yield optimization, and simple syndication management tools. The adap.tv marketplace (atm) delivers a complimentary monetization platform to help publishers leverage their content and capitalize on the increasing demand from buyers of online video. Since its initial launch only six months ago, the adap.tv marketplace has experienced a 90 percent repeat buy rate, an increase in  average campaign budgets by 15 times and more than 100 daily campaigns bidding on 900 market placements. 

One of the recent publishers to join adap.tv is Dailymotion. One of the largest Web video sites that can be viewed by popularity, most recent, most views, and most rated, Dailymotion ranks #32 on comScore's Top 100 list.

"Adap.tv's technologies enable us to further capitalize on the continued growth of online video viewing and maximize our online video inventory," said Joy Marcus, General Manager of Dailymotion US.

"Adap.tv is committed to delivering new technologies that pave the way for growth and profitability in the online video industry," said Henk Van Niekerk, Vice President of Business Development at adap.tv. "Adap.tv's innovative ato and atm platforms are designed to compliment powerful industry trends including massive growth in online video viewership and increasing desire by sellers for a better way to transact with the buying community.  We're providing our publisher partners with the necessary tools for a complete online video ad solution that is easy, effective and profitable."

About adap.tv

Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry's first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/.   

For media inquiries, contact: 

Julie Nicholson

Weber Shandwick for adap.tv

212-445-8371

jnicholson@webershandwick.com



SOURCE adap.tv

Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here