Squidoo Aims To Make Brands Pay For Dedicated Web Dashboards

Remember Squidoo ? Founded by current CEO and famous marketing guru Seth Godin , the service allows Internet users to generate rich, topical web pages (dubbed 'lenses') to serve as a hub for information, videos, links etc. centered around any given subject. The concept is similar to what companies like HubPages , Mahalo and Helium are all about. Now Squidoo is looking to monetize the web service directly - rather then depend on on-site advertising - by persuading brands to pay for management of their respective lenses. In a blog post , Godin shares more details about the new initiative - dubbed 'Brands in Public' - and explains why he believes brands will be willing to pay for it. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco